Anthony Chinonso Nwachukwu is a creative founder, brand strategist and thinker building at the intersection of culture, fashion and identity. He is the founder of Tug of Looks, a concept-led fashion platform rooted in curation, storytelling and modern luxury streetwear. Beyond business, Anthony is deeply guided by a personal value system he define as C-D-E: Creativity, Discipline and Empathy. He believes that how a man controls himself and how he treats others ultimately reveals his character. This philosophy shapes both his work and his way of moving through the world.
He is currently deepening his knowledge of french language, driven by a love for language, nuance and self-expression. In 2026, Anthony represents Osun state at the Misters of Nigeria competition, where he seeks to remind young men of the power thry carry – choice. At the core of his journey is a commitment to self-awareness in a modern world where many are reacting and performing rather than intentionally choosing who they become.
In this interview with Fourwall Magazine, he shared about his victory and preparation ahead of Misters of Nigeria Pageant 2026…
Congratulations on emerging Mister Osun 2025. How does this make you feel?
Thank you. It feels grounding more than overwhelming. I see it less as a win and more as a responsibility and a quiet reminder that discipline, consistency and self-belief actually compound over time. I’m grateful, but I’m also very aware that this is just the beginning of a bigger journey.
How did your journey in pageantry begin?
My journey into pageantry wasn’t rushed. It started from a place of personal development. Fitness, self-awareness, presence and learning how to represent myself properly in any room. Over time, I realized pageantry aligned with my values: discipline, confidence, service and purpose beyond aesthetics.
What motivated you to compete for Mister of Osun?
I decided to compete because I noticed a pattern in myself. I tend to stay in the background, building quietly and avoiding the limelight. I realized I had become attached to the identity of being “self-made,” always choosing silence over visibility. This competition became a deliberate choice to step beyond that comfort zone and push my personal evolution. I wanted to challenge myself on a larger platform. Mister of Osun was never about validation for me; it was about stepping into a space where character, consistency and leadership matter just as much as appearance. I felt ready to represent something meaningful and intentional.
What does holding this title mean to you?
It means accountability. People are watching, listening, and drawing inspiration whether I realize it or not. Holding this title means I have to live with integrity, show up with discipline, and be intentional about the example I set, especially for young men who are still finding their sense of self.
Now that you have been crowned, what is next for you?
The work. I’m focused on growth. Physically, mentally, and socially. I want to deepen my involvement in community-oriented initiatives, refine my personal brand, and prepare fully to represent Osun state on a national stage with confidence and clarity.
In pageantry, do you have a mentor? If yes, who and why?
I draw mentorship from different people rather than one individual. I observe men who embody consistency, humility, discipline, and purpose, not just in pageantry, but in life. I believe mentorship can come from watching how people move, not just what they say.
You will be representing Osun State at the Misters of Nigeria 2026. How do you feel about this?
Honored and motivated. Osun is rich in culture, resilience, and history, and I take that representation seriously. I want to show that Osun produces men who are disciplined, thoughtful, and forward-thinking.
How are you preparing for the upcoming Misters of Nigeria 2026?
Preparation for me is holistic. Physical training, mental discipline, communication, posture, and self-awareness all play a role. I’m also mindful of avoiding burnout as I balance my business responsibilities with the demands of pageantry.
What should the fans expect from you?
Authenticity. Growth. Consistency. I won’t pretend to be perfect, but I will always be intentional.
What is your vision for society, and what impact would you like to make?
Like I have always maintained, my vision for society centers on choice. I’m here to remind young men that they always have a choice, even when their circumstances are difficult. Where you are today is often the accumulation of the choices you’ve been making over time. Many people come from broken homes or poverty, and those realities are real. But when you accept responsibility for where you are, you gain the power to make better choices. Those small, intentional choices begin to reshape your identity and when your identity changes, your reality eventually starts to bend in your favour. If I can inspire even a few people to choose growth over shortcuts, I’ve done my part.
If you were not a model, what other career would you have pursued?
Entrepreneurship. Building something meaningful, sustainable, and impactful has always been important to me. I enjoy creating systems, brands, and ideas that stand for something beyond profit.
Where do you see yourself in the next five years?
I see myself leading in spaces that allow me to inspire, build, and give back. Whether through business, advocacy, or representation. Success to me comes from alignment.