Elizabeth Ehi Jones, founder and CEO of elJONES Limited, is making waves in the luxury fashion world with her meticulously crafted leather shoes and bags. Known for her unwavering commitment to quality and sustainability, Elizabeth is creating a brand that allows individuals to express their personal style with sophistication. In this exclusive interview, she reveals the vision behind elJONES Limited, the challenges of launching a luxury brand, and her exciting plans for the future.
Elizabeth’s love for fashion stems from a deep appreciation for timeless elegance. Inspired by her journey as a beauty queen, she founded elJONES Limited to merge fine craftsmanship with individuality. “Fashion is a powerful form of self-expression,” she explains. “Through elJONES Limited, I aim to offer accessories that empower people to showcase their unique style with confidence.”
Elizabeth founded elJONES Limited with a mission to offer luxury, handcrafted leather shoes and bags that combine beauty with durability. Officially launched in 2023, the brand’s inception followed years of research, material sourcing, and assembling a skilled team dedicated to redefining quality and craftsmanship in the luxury market.
Like many new brands, elJONES Limited faced its fair share of challenges, particularly in building trust and recognition in a highly competitive market. “Establishing ourselves in such a crowded industry was a significant challenge,” she admits. “Sourcing premium materials and finding skilled artisans also took time. But we stayed focused on our commitment to quality, and today we’re building strong relationships with our customers and expanding our reach through social media.”
In the ever-evolving fashion industry, staying relevant is key. Elizabeth ensures that elJONES Limited remains ahead of the curve by blending classic designs with modern trends, all while maintaining an unwavering commitment to craftsmanship. “We focus heavily on customer feedback and continuously adapt to meet their evolving needs,” she says. In response to growing demand, Elizabeth has also noted a shift toward sustainability and minimalist designs in the luxury accessories market. elJONES Limited has embraced these trends, integrating eco-friendly practices into its production process while offering versatile, timeless pieces that appeal to the modern, conscious consumer.
For Elizabeth, customer experience is everything. Every product created by elJONES Limited is made with the utmost attention to detail, ensuring the highest level of quality. “We strive to make every interaction with our customers memorable,” she says. From personalized service to luxurious packaging, the brand aims to deliver an experience that reflects its commitment to excellence. One of the most rewarding pieces of feedback Elizabeth has received came from a customer who shared that wearing one of elJONES Limited’s shoes gave her the confidence she needed to succeed in a major business presentation. “It’s incredibly fulfilling to know that our designs empower people in such a meaningful way,” she adds.
Looking ahead, Elizabeth envisions elJONES Limited becoming a globally recognized luxury brand. “In five years, I see our brand with flagship stores in major cities around the world. We’re also exploring strategic collaborations and expanding our product range to continue meeting the needs of our growing customer base,” she shares. Elizabeth’s entrepreneurial journey is driven by a clear vision, and she offers advice to aspiring entrepreneurs in the luxury accessories space: “Start with a clear vision, and focus on quality above all else. Building a reputable brand takes time and dedication, but with resilience and strategic planning, success is within reach.”
When it comes to her personal favorite design, Elizabeth points to the “Yegura Bag,” named after her mother. “My mother instilled in me the values of practicality and elegance,” Elizabeth explains. “This bag combines both of those elements, offering ample space for daily essentials while maintaining a timeless design.” Balancing the demands of running a business with personal life is no easy feat, but Elizabeth ensures she makes time for self-care. “I prioritize exercise, journaling, and spa days to recharge. Spending quality time with loved ones and enjoying music helps me maintain balance.”
Elizabeth finds inspiration in powerful business leaders like Oprah Winfrey, whose resilience and ability to connect with people have influenced her leadership style. She also admires Nigerian entrepreneur Folorunso Alakija for her exceptional business acumen. “Their ability to succeed across industries serves as a constant reminder of the power of vision and perseverance,” Elizabeth reflects.
With a B.Sc. in Microbiology and a background in beauty pageants, Elizabeth has garnered numerous accolades for her entrepreneurial achievements, including the Regal Award for her work in building elJONES Limited. She has also received awards such as Best Team Member and Best Staff. As a four-time beauty queen, Elizabeth has honed the leadership skills necessary to represent her brand with confidence and poise.
Elizabeth attributes much of her success to the support of her family and her partner. “I come from a very supportive family, and they’ve played an integral role in my journey,” she says. “I’m also in a loving and supportive relationship, which motivates me every day as I continue to grow elJONES Limited and pursue my goals.” With a clear vision and unwavering commitment to excellence, Elizabeth Ehi Jones is not just building a luxury brand—she’s shaping the future of sustainable fashion.